Publishing and serving

Everything up to this point happens inside Dynamic SEO. Publishing is where it leaves us and reaches a visitor.

Deploy follows what you have published: whether the site fetches it, whether Google has seen it and what it has done. First for the whole site, then per category and last per page.

Generating is not publishing

Content you generate is a draft. It lives in Dynamic SEO, you can edit it, and nothing on your live site knows it exists.

Publishing is the deliberate second step that makes a version servable. Until you take it, Deploy is empty, because there is nothing to follow.

The bar: where your published pages are

At the top is a sentence about the state of things and a bar. Every published page is in one of four states, and they always add up to the pages published.

Measured: Google has seen the change, and Search Console has days before and after to compare.

Seen by Google: Google has crawled the page since it was served, but the measurement has not started.

Waiting for Google: the page is served, but Google has not been back since. That is normal for weeks after a change. Google comes at its own pace.

Never fetched: the site has not fetched the page once since it was published. Usually the page's template does not use the integration. It is the only state that is a fault.

Without Search Console nothing says whether Google has been, so the first three states fold into served.

The status: is the site fetching right now?

A page that was served once stays served in the bar. That is why a status next to the headline shows whether the site is fetching now: Serving with the time of the last fetch, No fetches since when the integration has gone quiet, or The site key is rejected when the integration sends the wrong key.

Categories

Below the bar are the site's categories, each with its own small bar. Categories with a problem come first: pages that are never fetched, or pages that sometimes showed the site's own SEO. Click a category to see its pages.

It is often a whole category that is missing rather than single pages, because the pages in a category usually share a template.

Delivery over the last seven days

The delivery card shows how many times a day the site fetched your SEO. These are fetches by the site's server, not visitors. It also shows how many answers came within 200 ms, and how many fetches got the site's own SEO.

The latter means the answer did not arrive within 2 seconds. The page then showed the site's own title and description until the next fetch. Nothing breaks, but your SEO did not show at that moment.

One page at a time

In a category the pages are listed in a table you can sort by fetches, last served, Google and effect. Click a row to see how the page was served, when Google crawled it and what the change did.

Effect is how impressions in Google changed after Google's visit, net of how the site's unchanged pages did over the same weeks. The measurement runs for 28 days.

This is also where you unpublish: one page, a category or everything. The site's own tags take over within a minute, and you can republish from Content at any time.

When the view is empty

Two different causes, with two different fixes.

Nothing published yet. Generate and publish content for the site, and pages appear.

Published, but no integration has called in. Something on your site has to fetch the SEO before there is anything to follow. Check the connection first; see integrations.