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Terms of Service

Last updated: 26 June 2026

These Terms of Service ('Terms') govern your access to and use of the Dynamic SEO platform, websites, and related services (the 'Service'). The Service is operated by Memorise AB, a company registered in Sweden, which provides the Service under the 'Dynamic SEO' brand ('we', 'us', 'our'). By accessing or using the Service, you agree to these Terms. If you do not agree, do not use the Service.

Eligibility and acceptance

The Service is intended for businesses and professional users, not consumers. By using the Service you confirm that you are at least 18 years old, that you are using it for purposes related to your trade, business, or profession, and that you have authority to enter into these Terms on behalf of the organisation you represent. These Terms form a binding agreement between that organisation and us.

The Service

Dynamic SEO is a search-infrastructure platform that helps you change how your website appears in search engines — for example by managing structured data, metadata, and other search-facing signals through an edge layer, and by surfacing crawl data, Search Console metrics, and optimisation recommendations. The features available may change over time. The Service supports your own decisions about your website; it does not act as your agent and does not control search engines.

Private beta

The Service is currently provided as a free, private beta. It is offered for evaluation, may be incomplete, may contain errors, and may change, be interrupted, or be discontinued at any time without notice. We provide no service-level commitment, uptime guarantee, or support obligation during the beta. We may add, modify, or remove features, and may limit, suspend, or end your access to the beta at our discretion. If we introduce paid plans in the future, separate commercial terms will apply to those plans.

Your responsibilities

You are responsible for how you use the Service. In particular, you agree that:

  • You own, or are duly authorised to manage, every website, domain, and account you connect to the Service, and you have the right to make the changes the Service enables.
  • You are responsible for the content of your websites and for the search-facing changes you choose to publish through the Service.
  • When you connect a Google Search Console or other third-party account, you are authorised to grant that access, and your use of the connected data complies with that provider's terms.
  • You will use the Service only for lawful purposes and will not use it for deceptive, manipulative, or abusive search practices, or in any way that violates search-engine guidelines or applicable law.
  • You will review the changes the Service makes to how your site appears in search, and you remain responsible for the results of publishing them.
  • You will keep your account credentials secure, will not share access without authorisation, and will not attempt to reverse-engineer, overload, disrupt, or gain unauthorised access to the Service.

Accuracy of information and data

All data, metrics, scores, analyses, and recommendations provided through the Service — including crawl results, Search Console data, keyword analysis, SEO scores, and optimisation suggestions — are provided for informational purposes only and on an 'as is' basis. They may be incomplete, inaccurate, delayed, or unavailable, in part because they depend on third-party sources such as Google that we do not control. You should independently verify information before relying on it.

We do not warrant or guarantee any particular outcome from your use of the Service. Search engines independently determine rankings, indexing, and visibility, and many factors outside our control affect them. We make no guarantee of any specific ranking, traffic, indexing, conversion, revenue, or other SEO result. You are solely responsible for the decisions you make based on the Service.

Third-party services

The Service relies on third-party platforms and APIs, including Google Search Console and other Google services, hosting and infrastructure providers, and the content-management or hosting systems of your own websites. We are not responsible for the availability, accuracy, policies, or actions of these third parties, including any change, suspension, or termination of their services or of your access to them. Your use of third-party services through the Service is also subject to those third parties' own terms.

Intellectual property

We and our licensors own all rights in the Service, including its software, design, and content, excluding your data. We grant you a limited, non-exclusive, non-transferable, revocable right to use the Service during the beta in accordance with these Terms. You retain all rights in your websites, content, and data. You grant us a limited licence to host, process, and transmit your data and to access your connected accounts solely to provide and improve the Service.

Data protection

We process personal data as described in our Privacy Policy, which forms part of these Terms. Where you give us access to data about your end users or visitors, you are responsible for having a lawful basis to do so. Our handling of data received through Google APIs additionally complies with the Google API Services User Data Policy, including its Limited Use requirements.

Disclaimer of warranties

To the maximum extent permitted by applicable law, the Service is provided 'as is' and 'as available', without warranties of any kind, whether express, implied, or statutory, including any implied warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, or that the Service will be uninterrupted, secure, or error-free. This is reasonable given that the Service is provided free of charge during the beta.

Limitation of liability

To the maximum extent permitted by applicable law, we will not be liable for:

  • any indirect, incidental, special, consequential, or punitive damages;
  • any loss of profits, revenue, business, goodwill, or anticipated savings, whether direct or indirect;
  • any loss or corruption of data, or the cost of recovering data;
  • any loss of search rankings, traffic, visibility, or conversions; or
  • any damage arising from third-party services, including changes to or unavailability of Google services or APIs.

Our total aggregate liability arising out of or related to the Service will not exceed the greater of (a) the total fees you paid us for the Service in the twelve (12) months before the event giving rise to the liability — which, during the free beta, is zero — or (b) SEK 1,000.

Nothing in these Terms excludes or limits our liability where it would be unlawful to do so, including liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded or limited under mandatory Swedish law.

Indemnification

You agree to indemnify and hold us harmless from any claims, losses, liabilities, and reasonable expenses (including legal fees) arising out of your content or websites, your use of the Service, your breach of these Terms, or your violation of any law or third-party right. This reflects that you control the websites and decisions to which the Service is applied.

Suspension and termination

You may stop using the Service and disconnect your accounts at any time. We may suspend or terminate your access at any time during the beta, with or without cause, and may discontinue the beta entirely. On termination, your right to use the Service ends; we will stop syncing your connected accounts and delete the stored access credentials for them. Provisions that by their nature should survive termination — including those on intellectual property, disclaimers, limitation of liability, indemnification, and governing law — will continue to apply.

Changes to these Terms

We may update these Terms from time to time to reflect changes to the Service or for legal, regulatory, or operational reasons. We will communicate material changes through the Service or the website. The 'Last updated' date above reflects the most recent revision. Your continued use of the Service after changes take effect constitutes acceptance of the updated Terms.

Assignment

You may not assign or transfer these Terms without our prior written consent. We may assign or transfer these Terms, in whole or in part, to an affiliate or to a successor entity — including in connection with a reorganisation or the transfer of the Dynamic SEO business to a separate legal entity — without your consent, provided the recipient agrees to honour these Terms.

Governing law and disputes

These Terms are governed by the laws of Sweden, without regard to conflict-of-law rules. The courts of Sweden have exclusive jurisdiction over any dispute arising out of or relating to these Terms or the Service, with the District Court where we are registered as the court of first instance, unless mandatory law provides otherwise.

Contact

For questions about these Terms, contact us at hello@dynamicseo.com.